the process
In Social Media, Online Brand and Reputation Management (as with any marketing effort), research is the first critical step to success. VMark provides management with relevant, accurate, reliable, valid, and current information. Sound decisions must be based on solid information and feedback from the markets. That's why Listening is the first step of the VMark method. We quickly clarify your digital presence, position and assess your competitive space. Here are a few of the things we can do to help you better use your marketing funds:
Demographics research. The most basic requirement for any marketing program is accurately defining the demographics of your customers. Our technology reaches across conversations and compiles accurate demographic details of the people talking about your brand on line. We bring you current household income, gender, geographic location, presence of children, language.
Competitive landscape. We show you your digital competitive scenario so you can measure your real market share. Remember that on line you may encounter competitors who are currently outside of your line of sight, but pose a future challenge as the world shifts toward greater online purchases. We provide you with real-time competitive demographics, pull accurate conversations people are having about your industry in real time and show you your share of voice.
Social Media "Pulse". A unique VMark method where we build word clouds surrounding your brand extracting the most frequently used words customers employ to identify your brand, product or service. Essentially your social media and online brand position. We can drill down to the precise conversations people are having and give you accurate sentiment regarding your brand in a real-time environment.
Influencers. We find the digital "influencers", those who currently control the conversations about your brand. We provide you with the qualified Bloggers with large followings and the person who shares his experience with your brand most often with the highest conversation rate.
At VMark, social media marketing is a structured and proven model of doing business. Ask us for a complimentary report of your current digital scenario. vbao@vmarkmedia.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it
