vmark media

i-Meet and VMark Join Forces On Social Media Solutions

Partnership will deliver New Tools, Analytics and Strategies For Hospitality & Meetings Industries

Thursday, 24 June 2010

Cancun, Mexico and Philadelphia, PA (USA) June 24, 2010: i-Meet.com, the professional and social network for people who plan meetings and events, and social media pioneer VMark Media announced today a strategic partnership to provide turn-key social and digital media services and solutions to i-Meet’s more than 25,000 members. The solutions set includes analyzing social media “share of voice” across a number of relevant sites including i-Meet, FaceBook and LinkedIn.

Leveraging i-Meet's fast-growing global network of industry professionals with VMark’s extensive social media and marketing expertise will provide greater value for i-Meet members through this complementary service, noted John Pino, Founder and CEO of i-Meet. The partnership will provide a dedicated group for i-Meet members interested in talking directly with a business savvy consultant and learning about social media and how their businesses can take advantage of new opportunities.

The team will also manage members-only feature content and information including best practice case studies, webinar recordings, white papers, shared links and discussion topics. "Our partnership is focused on simplifying social media and making it effective for everyone," said Pino.

"It makes sense to understand exactly what people are saying , or worse, what they are not saying about your business at social networking sites," said Fabrizzio Busso-Campana, North America Sector (NAM) Manager, VMark Media. "From that point, you can set a clear direction, using social media to address relationships and future business. It's an essential part of marketing with analytics that prove it works."

"We're thrilled to partner with i-Meet," said Victor Bao, Latin America & Emerging Markets (LAEM) Manager, VMark Media. "As the largest and most influential online global community serving this industry, i-Meet is the right place to launch this approach to social media. In addition to our consultative efforts, we're also working together to implement online education, collaboration and best practices for both planners and suppliers that will be exclusively available on i-Meet," Bao concluded.

Enthusiasts for social media in the meetings and events industry can view the online group at www.i-meet.com/socialmedia.

About VMark Media
VMark is an independent consultancy focused in the area of social media as a component of an overall business strategy. VMark has developed solutions that allow for the gradual (step by step) or full immersion into the amazing world of Social Media. VMark roster of clients range from the heavy industries, to hospitality to consumer products & food and beverage. For more information please visit www.vmarkmedia.com

About i-Meet
Created by the Founder of StarCite, www.i-Meet.com is focused on building the industry's most relevant worldwide online community for the meeting and event industry. With 20,000 members from 130 countries around the world to date, i-Meet brings social networking, web 2.0 tools, work flow and relationship opportunities, and industry intelligence to its members and suppliers. For more information please visit www.i-meet.com

Top 50 Social Media Players

The Big Money Facebook 50 Unveiled Today

Monday, 30 November 2009

Online Magazine Honors and Ranks the Fifty Companies Making the Best Use of Facebook
The Big Money Twitter 12 Revealed Later This Week

NEW YORK—(BUSINESS WIRE)—The first annual list of The Big Money Facebook 50, a ranking of the top fifty companies making the best use of the social networking site, Facebook, was unveiled today by Slate's The Big Money.com. Later this week The Big Money will release the Twitter 12, twelve brands making strategic and successful use of Twitter.

Coca-Cola (NYSE: KO) landed in the top spot on The Big Money Facebook 50, besting forty-nine other national and international brands. Companies that made their way onto The Big Money's new feature span various industries and sectors including fashion, technology, media, etc., with some surprising honorees, such as JCPenney and Dippin' Dots.

"While lists measuring corporate value based on dollars and cents are common, at The Big Money we see real value in recognizing companies that are performing well in the nebulous but all-important realm of social media," said James Ledbetter, editor of The Big Money. "These are the companies that are really moving the needle in terms of customer engagement and loyalty, a critical aspect of a brand's success and staying power in this challenging economy."

Companies had to have a minimum of 200,000 Facebook friends or fans before being considered for The Big Money Facebook 50. Qualifying brands were then assessed on whether they employ a dedicated social media staff, how long the brand has been present on Facebook, and how much money it spends on the social networking site. Companies were then ranked from one to five on how often they update their Facebook offerings; the variety of material they offer; how much user interest their pages have generated; how integrated Facebook is into the company's broader marketing; how easy it is to find the company's Facebook page through a search engine, and creativity and effectiveness.

THE BIGMONEY FACEBOOK 50 TOP 10

1. Coca-Cola (NYSE: KO)
2. Starbucks (NYSE: SBUX)
3. Disney (NYSE: DIS)
4. Victoria's Secret (NYSE: LTD)
5. iTunes (NYSE: AAPL)
6. Vitaminwater (NYSE: KO)
7. YouTube (NYSE: GOOG)
8. Chick-fil-A
9. Red Bull
10. T.G.I.Friday's

For a complete list of The Big Money Facebook 50, The Big Money Twitter 12, and related feature stories, visit www.thebigmoney.com

VMark Media—an American Bank

Pan American Bank (Los Angeles) Launches Social Media Presence

Monday, 16 November 2009

EAST LOS ANGELES, Calif.—(BUSINESS WIRE)—Pan American Bank (Los Angeles) today announced that it has entered the world of social media and Web 2.0 through the launch of a blog, Facebook page and Twitter account. Pan American Bank's social media entry enables consumers to share their banking experiences, offer and read reviews and comments, and learn more about Pan American Bank's current initiatives.

"The Bank's marketing strategy includes making Pan American Bank more accessible through new media channels that include a blog, Facebook page and Twitter account. As social media use continues to rise among our target customers, it makes sense that we supplement our customers' experience through the use of social media," said Pan American Bank President and CEO Jesse Torres. "As a bank we have a responsibility to meet the changing needs of our customers, including adopting new media in a manner that enhances our customers' overall experience with the Bank.

"The use of social media is about more than just marketing. Social media is the perfect tool for managing the Bank's reputation and identifying issues that may be circulating. Through social media Pan American Bank can manage customer concerns and gain control of them as they develop rather than after they have gained momentum and taken on a life of their own. Social media also allows us to proactively monitor conversations that involve the Bank in an effort to identify new features, products and services that our customers need."

Pan American Bank's Facebook page can be found at http://bit.ly/pab-facebook. The Bank's blog is found at http://PanAmericanBank.blogspot.com. Pan American Bank can be followed on Twitter as @PanAmericanBank.

Established in 1964, Pan American Bank is California's oldest Latino-owned bank. Headquartered in East Los Angeles, Pan American Bank serves the needs of the Latino communities in Los Angeles and Santa Ana. Founded by former U.S. Treasurer Romana Acosta Banuelos, the Bank has stayed true to its mission of transforming and empowering Latino communities through banking relationships built on trust, service, respect, communication, and guidance.